How to advertise on Facebook effectively

If you are looking for an efficient and easy way to reach your customers in today’s business marketplace, you simply cannot ignore the reach that Facebook offers you as an entrepreneur.

Whether you are looking to spread the word about your new company, or are attempting to land your first SEO client, learning to advertise on Facebook effectively can change the game for you in a big way.

Below, we will show you how to do a better job on this social platform.

1) Make it visually appealing

The Facebook experience is largely a visual one. The news feed of an average user is filled with photos from friends and family.

Apart from stunning revelations made in text-only updates, status updates containing photos get far more attention than those without.

As such, finding a relevant and attention-grabbing image is vital to building a Facebook ad that gets clicks from prospects.

2) Is it relevant to your target audience?

Another question you need to ask yourself when crafting an ad on Facebook is this: “Is this even relevant to the people that I am targeting?”.

If you are creating an ad to attract the attention of potential SEO clients, it is important to write professional sounding copy and to focus on value propositions.

If you craft words that are too casual sounding, it may end up being a turn-off to a decent portion of your target market.

If you are marketing skateboards however, engaging in language used by males between the age of 18 to 34 (including slang) is more appropriate than focusing on crossing all your t’s and dotting all your i’s.

3) Make them an offer they can’t refuse

At its core, online advertising is the most direct form of marketing there is today. In order to get your audience to stand up and take notice of what you have to offer, it is important that you make a strong value proposition in your Facebook ad.

People are bombarded by scores of ads every single day, so in order to rise above the noise, you must make them an offer they simply cannot turn down.

A turnaround time of less than 48 hours for an SEO article? Wow! Double my money back if my skateboard breaks before the warranty is finished? Sign me up.

By making a bold proposition to your customers, you will see results that are superior to those that simply put themselves out there with nothing unique to offer their customers.

 

 

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